01 — Confectionary · Social Media Content
Otaru
Ishigura Baum
A Gen-AI content project for Otaru Ishigura Baum, a Japanese confectionary brand. Developed AI-generated visuals and social content that captures the sensory warmth of handcrafted baumkuchen from product heroes to ASMR reels and Meta ads.
Gallery
02 — Feminine Care · Social Media Content
The
Lady
A Gen-AI content campaign for a feminine care brand, exploring how AI-generated visuals can create intimate, empowering narratives. Developed a visual language that balances clarity with warmth and approachability.
Gallery
03 — Hospitality · Influencer Marketing
Niseko
Alpine Developments
Managed social media and influencer partnerships across three hotel brands, including The Vale Niseko, Always Niseko, and The Maples Niseko. Working within tight budget, coordinated an influencer strategy to drive brand awareness and re-activate dormant social media channels, delivering media coverage across social media and TV.
Campaigns
Other projects
Agile Cosmetics Project
Beauty · Influencer MarketingCampaign · Influencer Marketing
Influencer &
Creator Partnership
End-to-end influencer and creator partnership management across beauty, lifestyle, and hospitality. From talent identification and brief creation to coordination, content approval, and performance reporting.
Projects
NISADE x The Luxe Nomad
Hospitality · Influencer Marketing
Agile Cosmetics Project
Beauty · Influencer MarketingBeauty · Influencer Marketing
Agile
Cosmetics Project
Directed end-to-end influencer and creator partnerships across the JP and TW markets, overseeing the full lifecycle from talent identification and contract negotiation to multi-platform campaign execution. By developing targeted content strategies across Instagram, YouTube, and Facebook, I ensured seamless alignment with brand objectives. These efforts optimized campaign outcomes and drove impactful, award-winning product storytelling that elevated brand credibility and secured the Harper's Bazaar Anti-Aging Awards in 2022 and 2024.
Campaigns
Other projects
NISADE x The Luxe Nomad
Hospitality · Influencer MarketingStrategy · Content Production
Content Strategy
& Creation
Social media content strategy and production across platforms, with a focus on bilingual content for Japan and Asia markets. From concept development to copywriting, visual direction, and publishing.
Projects
Otaru Ishigura Baum
Confectionary · Social Media Content
The Lady
Feminine Care · Social Media ContentJen Lee
Multilingual marketing communications professional with 8 years of experience across Japan and Taiwan, spanning luxury hospitality, beauty, and FMCG. Specializes in marketing communications and global influencer/KOL partnerships, with hands-on experience developing English & Mandarin marketing materials, managing content and Reels, and leading integrated campaigns from strategy through execution.
210%
YoY sales growth
Agile Cosmetics TW launch
5×
IG follower growth
in 12 months (freelance)
+250%
Amway Instagram growth
in 6 months
2×
Harper's Bazaar
Anti-Aging Awards
Experience
Social Media Manager
Mar 2025 – PresentFreelance, Tokyo, Japan
- Content strategist and in-house creator for Japanese brands — social presence, visual identity, influencer strategy, multi-format content (static, short-form video, stories).
- Drove 5x Instagram follower growth in 12 months (+16% MoM average); managed Meta ads at ¥3 CPC.
- Built custom AI workflows for scalable, efficient content production.
Marketing Manager
Oct 2019 – Feb 2025Bloom & Co., Tokyo, Japan
Brand Communications & Strategy
- Led launch and localization of AGILE COSMETICS PROJECT in Taiwan — 210% YoY sales growth, 50% of total regional revenue.
- Developed marketing and communications materials for internal/external stakeholders, incl. brand and product guides for creator and media briefings.
- Managed press release coordination and distribution with PR and media teams.
- Won Harper's Bazaar Anti-Aging Awards 2022 & 2024.
- Conducted quarterly market and competitor analysis to inform campaign strategy.
KOL & Influencer Partnerships
- Built and managed a portfolio of KOL/influencer partnerships across markets, from outreach through contracts and long-term relationship management.
- Developed content programming strategies with creators across Instagram, YouTube, and Facebook.
- Hosted product launch workshops to align influencers with brand direction and messaging.
IMC & Social Media Management
- Planned and executed full-funnel integrated campaigns: social, influencer, paid ads, PR, events.
- Owned campaign and product-level P&L (revenue, CPA, AOV, margin, ROI).
- AR filter campaign (326k impressions, 2020) and gaming campaign (+147% MoM web traffic, 2024).
- Segmented LINE and email communications by customer tier — 10% conversion rate.
Social Media & Influencer Specialist (Seasonal)
Dec 2018 – Apr 2019NISADE x The Luxe Nomad, Hokkaido, Japan
- Developed and executed social content across four luxury hotel brands: NISADE, The Vale Niseko, The Maples Niseko, and Always Niseko.
- Led global influencer collaborations with Olympic Gold Medalist Torah Bright, a Hong Kong TV producer, and lifestyle creators to boost APAC visibility.
- Managed influencer briefs and contracts, overseeing deliverables and outcomes.
Senior Social Media & Influencer Specialist
May 2017 – Dec 2018UCG (Member of HAKUHODO International), Taipei, Taiwan
- Managed clients across Alcohol, FMCG, and Lifestyle sectors with internal and external partners.
- Grew Amway's Instagram by +250% in 6 months through strategic content planning and community engagement.
- Built and managed an in-house influencer program: 10k+ UGC posts in 6 months, surpassing 60.5k by 2024.
Skills, Education & More
Skills
- Brand Communications & Global KOL, Influencer Partnerships
- Instagram & Social Media Management (Content Planning, Reels, Copywriting)
- Integrated Marketing Campaigns (Digital, Social, PR, Paid Media, Events)
- Marketing Analytics, Performance Tracking & Consumer Insights
- CRM & Conversion Optimization
Languages
- English (Fluent) · Mandarin (Native) · Japanese (JLPT N2)
Education
- MA Marketing Communications — University of Westminster, London (2015–2016)
- BA English Language & Literature — Tzu Chi University, Taiwan (2008–2012)
Certificates
- WSET Level 2 Award in Wines, WSET (2025)
- Creation & Branding, Retail & Customer Experience — INSIDE LVMH (2025)
- Professional Diploma in Digital Marketing — DMI (2016)